I do a lot of my writing late at night on campus and The Axe & Palm is one of my frequent spots to write. Drink Diet Coke and write away. I even used to write at TAP back when I was covering Cal. Fun vibe.
Anyways, I was gonna mention, they have added a ton of new photos and posters of Stanford football. I guess you could call it memorabilia. It's very noticeable. They've at least tripled the number of picture frames at TAP that pay tribute to Cardinal football from a variety of eras.
Why do I bring this up? This is great marketing! Students frequently come to TAP to get a shake, grab a bite, do some studying, and/or just chill with friends. As they walk around and hang out at TAP, they are absorbing more Stanford football, which increases their odds of going to a game, getting interested in Stanford football, and perhaps even becoming a subscriber of Cardinal Sports Report!
Not only is it great marketing, it's super easy to do. It doesn't take a ton of effort and in exchange you boost school spirit and interest in the most important athletic program you have on campus. I'd be curious to find out who was behind this decision. I know Stanford has often been kinda weak sauce in their marketing, but this is really nice.
P.S. Not a bad place to take recruits, either. An easy way to show the school cares about football.
Anyways, I was gonna mention, they have added a ton of new photos and posters of Stanford football. I guess you could call it memorabilia. It's very noticeable. They've at least tripled the number of picture frames at TAP that pay tribute to Cardinal football from a variety of eras.
Why do I bring this up? This is great marketing! Students frequently come to TAP to get a shake, grab a bite, do some studying, and/or just chill with friends. As they walk around and hang out at TAP, they are absorbing more Stanford football, which increases their odds of going to a game, getting interested in Stanford football, and perhaps even becoming a subscriber of Cardinal Sports Report!
Not only is it great marketing, it's super easy to do. It doesn't take a ton of effort and in exchange you boost school spirit and interest in the most important athletic program you have on campus. I'd be curious to find out who was behind this decision. I know Stanford has often been kinda weak sauce in their marketing, but this is really nice.
P.S. Not a bad place to take recruits, either. An easy way to show the school cares about football.
