Signed up for this --guest speakers include Andrew and Oliver Luck, John Lynch. Should be a lot of discussion about where we fit in.
Game Changers: Sports Management and Leadership in the Changing World of College Athletics
Tuesdays, 6:00 - 7:50 pm (PT) • 6 weeks • April 16 – May 28
Join us this spring for a comprehensive exploration of the evolving landscape of sports management and leadership in college athletics. This course will immerse students in the dynamic world of college sports, mainly focusing on the business of college football and its wide-ranging influence on the sports industry. It will feature university leaders, general managers, professional scouts, players, sports agents, and more.
Together, we will analyze the ever-changing industry landscape, including hot topics like conference realignment; name, image, and likeness (NIL) rights and the role of collectives in college sports; crisis and scandal management; and the athletic facilities arms race. We will analyze what makes a great coach and leader and how they can have an impact on today’s athletes, organizations and athletic programs. We will also examine how these transformations influence student-athlete compensation, competitive dynamics, fan engagement, and sports program management. Along the way, we will pay particular attention to how Stanford navigates these changes. Whether you're pursuing a sports career, are an avid fan, or are simply seeking an enriched perspective into a phenomenon that continues to grip American culture, this course will provide unique insight into the dynamic world of college athletics.
Students can choose to attend this course on campus or online. Sign up for Section H if you think you might attend class on the Stanford campus at least once. There is no commitment—you can still choose to attend via Zoom for any session. Sign up for Section Z if you know you will exclusively attend via Zoom.
Mike Tollin, Filmmaker, Producer, and Director of Sports-Related Films and Documentaries
John Lynch, General Manager, San Francisco 49ers; Former NFL All Pro Safety and Stanford Football Player
Oliver Luck, Former Commissioner of the XFL and Athletic Administrator in College Sports
Armen Keteyian, Veteran Sports Journalist and Author
Rodney Gilmore, ESPN analyst, College Football Commentator, and Former Stanford Football Player
Jamie Zaninovich, Sports Executive and Former Commissioner of the West Coast Conference (WCC)
Jon Wilner, Sports Journalist and Columnist for The Mercury News
Ashley Adamson, Sports Broadcaster, Host, and Reporter for Pac-12 Networks
Laura Okmin, Sports Broadcaster and NFL Reporter
Please note: The list of speakers is tentative and will continue to be updated, with more participants to come.
Matt Doyle
Senior Associate Athletics Director, Stanford; Adjunct Professor, Sport Management Graduate Program, University of San Francisco
Game Changers: Sports Management and Leadership in the Changing World of College Athletics
Tuesdays, 6:00 - 7:50 pm (PT) • 6 weeks • April 16 – May 28
Join us on campus or online!
Join us this spring for a comprehensive exploration of the evolving landscape of sports management and leadership in college athletics. This course will immerse students in the dynamic world of college sports, mainly focusing on the business of college football and its wide-ranging influence on the sports industry. It will feature university leaders, general managers, professional scouts, players, sports agents, and more.Together, we will analyze the ever-changing industry landscape, including hot topics like conference realignment; name, image, and likeness (NIL) rights and the role of collectives in college sports; crisis and scandal management; and the athletic facilities arms race. We will analyze what makes a great coach and leader and how they can have an impact on today’s athletes, organizations and athletic programs. We will also examine how these transformations influence student-athlete compensation, competitive dynamics, fan engagement, and sports program management. Along the way, we will pay particular attention to how Stanford navigates these changes. Whether you're pursuing a sports career, are an avid fan, or are simply seeking an enriched perspective into a phenomenon that continues to grip American culture, this course will provide unique insight into the dynamic world of college athletics.
Students can choose to attend this course on campus or online. Sign up for Section H if you think you might attend class on the Stanford campus at least once. There is no commitment—you can still choose to attend via Zoom for any session. Sign up for Section Z if you know you will exclusively attend via Zoom.
Guest Speakers
Andrew Luck, Former Stanford Quarterback and NFL QuarterbackMike Tollin, Filmmaker, Producer, and Director of Sports-Related Films and Documentaries
John Lynch, General Manager, San Francisco 49ers; Former NFL All Pro Safety and Stanford Football Player
Oliver Luck, Former Commissioner of the XFL and Athletic Administrator in College Sports
Armen Keteyian, Veteran Sports Journalist and Author
Rodney Gilmore, ESPN analyst, College Football Commentator, and Former Stanford Football Player
Jamie Zaninovich, Sports Executive and Former Commissioner of the West Coast Conference (WCC)
Jon Wilner, Sports Journalist and Columnist for The Mercury News
Ashley Adamson, Sports Broadcaster, Host, and Reporter for Pac-12 Networks
Laura Okmin, Sports Broadcaster and NFL Reporter
Please note: The list of speakers is tentative and will continue to be updated, with more participants to come.
Course Instructor
Senior Associate Athletics Director, Stanford; Adjunct Professor, Sport Management Graduate Program, University of San Francisco
