Could be missing something here. Please straighten me out if I am off track.
TV rights depend upon eyeballs.
So, if you are UCLA, you will get fewer viewers when you play, say, Purdue, than when you play Cal. In other words it seems to me that going to the Big10/14/16/18 decreases the value of their tv rights. Why would you do that? Is it because the Big10/14/16/18 is too stupid to understand this?
TV rights depend upon eyeballs.
So, if you are UCLA, you will get fewer viewers when you play, say, Purdue, than when you play Cal. In other words it seems to me that going to the Big10/14/16/18 decreases the value of their tv rights. Why would you do that? Is it because the Big10/14/16/18 is too stupid to understand this?
